Valentine's Day... from the beginning
Posted on February 1st, 2012

Valentine’s Day is just around the corner! We all know this holiday is all about the celebration of love, but how did Valentine’s Day start?

According to an article I found on National Geographic’s website, Valentine’s Day “traces its roots to raucous annual Roman festivals where men stripped naked, grabbed goat- or dog-skin whips, and spanked young maidens in hopes of increasing their fertility.” This Pagan festival was called Lupercalia and took place every year on February 15th.

Though the holiday was fairly popular, the ancient Christians wished to shut it down. Instead, the Church identified the festival with the legend of St. Valentine (a more love-filled, yet less sassy explanation for this February holiday). As the story goes, in third century A.D., The Roman Empire forbade young men to marry in order to build up the army. Valentine performed marriages in secret and was executed for his efforts on February 14th A.D. 270.

It is unknown whether the legend is true or not, but "it may be a convenient explanation for a Christian version of what happened at Lupercalia."

So what does all this have to do with desserts? OK, the story itself?... not much. But as we celebrate love and lust this February 14th, what’s better than sharing a beautiful heart shaped chocolate cake filled with raspberry filling and covered in more luxuriously smooth, shiny chocolate with someone you love (or at least like enough to share your chocolate with!)? Stay tuned for all the places you can pick up our delicious desserts this Valentine’s Day! Or contact us to order a special gift for your loved ones! Order by February 10th to guarantee Valentine’s Day delivery.

P.S. For the entire National Geographic article, visit

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